About Us

Founded in 2007 in Etiler, Istanbul, by optician Arif Demir, who brings 35 years of experience, Etiler Optik positions eyewear not merely as a necessity, but as a style statement.

Setting out with an "above-standard boutique service" approach, the brand quickly became one of Istanbul's most exclusive optical destinations. Today, Etiler Optik is a strong reference point for those who closely follow global eyewear fashion, with its carefully curated selection consisting of over 100 brands and more than 3,000 models.

The difference of Etiler Optik lies not only in the variety it offers but in the very character of the service it provides. The world's limited-production boutique brands, exclusive collections, and one-of-a-kind handmade designs find their story here.

Taking its experience in the field of design one step further with its own brand, Sauren Eyewear, Etiler Optik ranks among the distinguished Turkish eyewear brands representing global eyewear trends.

Every piece is a key to style. Every choice is a personal signature.

All glasses, lenses, and contact lenses available at Etiler Optik consist of global-standard products, offered simultaneously with the rest of the world.